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What is Digital Marketing ?

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    Digital marketing   typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
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Skills will you need

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                                   1.  Search engine optimization (SEO) and search engine marketing (SEM) Search engine optimization (SEO) is a technique that seeks to improve the ranking of online material on search engines such as Google or Bing. If you have ever searched for something on Google, you’ve likely noticed that even the simplest search can yield millions of results. Yet, you probably rarely go past the first few suggestions, let alone the next page 2. Website development Website development is a valuable skill for digital media marketing professionals to have because it allows them to design functional, stylish and engaging websites for businesses. Websites can help a business develop its brand and communicate information to customers. Digital marketing skills for web development may include: Understanding HTML and CSS coding Familiarity with web development software Knowledge of...
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Why better than traditional ?

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Larger audience reach : Digital marketing allows you to reach a wider audience than traditional methods. Targeted prospects : You can specifically target prospects who are most likely to buy your product or service. Cost-effective : Digital marketing is often more cost-effective than traditional advertising. Measurable results : You can measure success on a daily basis and adjust your strategy accordingly. Instant sharing : Digital content can be instantly shared by your audience.
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