Skills will you need

                   

              

1. Search engine optimization (SEO) and search engine marketing (SEM)

Search engine optimization (SEO) is a technique that seeks to improve the ranking of online material on search engines such as Google or Bing. If you have ever searched for something on Google, you’ve likely noticed that even the simplest search can yield millions of results. Yet, you probably rarely go past the first few suggestions, let alone the next page

2. Website development

Website development is a valuable skill for digital media marketing professionals to have because it allows them to design functional, stylish and engaging websites for businesses. Websites can help a business develop its brand and communicate information to customers. Digital marketing skills for web development may include:

• Understanding HTML and CSS coding
• Familiarity with web development software
• Knowledge of content management systems